Data science is a container term for analysis techniques and scientific principles with the goal, to arrive at valuable information.
A simple forecast is no longer sufficient as a basis for making informed decisions about your business operations. Data science combines historical data with algorithms and external influences, allowing you to make predictions about future results. Think price optimization, fraud detection and upsell opportunities.
The insights generated by data science help organizations increase operational efficiency, identify new opportunities and improve marketing and sales programs, among other benefits.
The accuracy of predictive analytics is very easy to demonstrate by using historical data. For example, we can predict a new period based on your existing data and then test it against reality.
